Founder/President, Shaniko Wool Company

Jeanne is leading an economic and rural revival by emphasizing traditional skills, food origins, and strengthening local supply chains. At her family's Imperial Stock Ranch (est. 1871), she and her late husband Dan shifted from selling commodity lamb and wool to retailing ecologically sensitive products. As the founder of Shaniko Wool Company, she has expanded the market for RWS certified American wool by collaborating with ranchers, designers, brands, and U.S. supply partners. Through the Carbon Initiative, she is investing in research to highlight the positive ecosystem impacts of Shaniko Wool Company ranches on the American landscape.

With the founding of Shaniko Wool Company, she has overseen the expansion of RWS certified American wool into a variety of products and markets by working first with the ranchers, and with designers, brands and exclusively U.S. supply chain partners. Jeanne believes the most important story she has shared is how well-managed herds of grazing animals on their ranch have revitalized grasses and contributed to healing streams and the restoration of traditional salmon runs in Buckhollow Creek, a major tributary to the designated wild and scenic Deschutes River.

With the Carbon Initiative, she is investing in the research and measured and verified results of an even greater story: the positive ecosystem impacts of Shaniko Wool Company ranches across a broader piece of the American landscape.